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Website design · 2026 edition
How to get more Google reviews
Many happy customers do not leave a review simply because nobody asks them. A simple request, at the right moment, makes all the difference, while staying within the rules.
- The right moment
- The direct link
- What is banned
Updated October 2026Rules checkedNo jargon
The method in 30 seconds
In short
Ask every customer for a review, right after the job, with a direct link to your Google Business Profile. Ask all your customers, not just the ones you think are happy, and offer nothing in return. Then reply to every review, positive or negative. Google bans incentivised or filtered reviews, and EU consumer law bans fake reviews.
A direct link
One click opens the review window.
All customers
No sorting the happy from the unhappy.
A reply to each one
A thank you, or a calm offer of a solution.
Get reviews every week
A regular system beats a one-off campaign.
Allowed or banned?
Google requires genuine, unfiltered reviews, and the law bans fake reviews.
| Practice | Status | Why |
|---|---|---|
| Asking all customers for a review | Allowed | It is good practice |
| Offering a discount for a review | Banned | Incentivised review, against Google's rules |
| Only asking happy customers | Banned | Review gating, rejected by Google |
| Writing or buying reviews | Banned | Unfair commercial practice |
| Having employees rate the business | Banned | Conflict of interest according to Google |
Under EU consumer law, fake reviews are a banned commercial practice and can lead to heavy penalties, depending on your country.
Three messages ready to send
Short, polite, with the link. Adapt them to your tone.
By text
"Thank you for trusting us today. A Google review would really help us: [link]."
By email
"Your opinion matters. It takes a minute to share it here: [link]. Thank you!"
The single reminder
"Just a quick reminder, no obligation: you can leave your Google review here: [link]."
Replying to a review
"Thank you, Julie, for your feedback. So glad you are happy with the fitting. See you soon!"
From a one-page site to a website that works for you
Choose the package that fits your business. The price is fixed in advance.
Simple Website · 1 page
A one-page website, simple and professional, to be present online.
- 1 mobile-friendly page
- Your copy and your logo
- WhatsApp button
- 1 round of changes included
- File delivered, ready to publish
Essential Website
For a small business that wants a serious website, fast.
- Up to 5 pages
- Copy written for you
- Basic SEO
- Contact form
- Publishing included
Multilingual Pro Website
To reach customers in several languages.
- 5 to 10 pages
- 2 or 3 languages
- Full SEO
- Form linked to a tracking spreadsheet
- WhatsApp button and direct contact
Website + Automations
For a website that works for you, day and night.
- Everything in the Multilingual Pro Website
- Quotes calculated and sent
- Orders recorded automatically
- Automatic invoices and reminders
Online Presence Pack
Everything you need to exist on Google, set up for you.
- Domain name in your name
- Professional email address
- Business Google account
- Your website registered with Google
Options, for every offer
- €29Domain name purchase and setup
- €49Going live on hosting
- €39Extra page with copywriting
- €59Translation, per language
- €19/monthWebsite monitoring and alerts
The website and the domain name are in your name. Simple Website: text and logo supplied by you, going live as an option. Indicative prices.
Reviews that come in on their own
Our Google Business Profile management sends a review request to every customer, with no filtering, and helps you reply. Customer Reviews subscription: €49/month.
Automatic request
The message goes out after every job.
A single reminder
Never more, so as not to bother anyone.
Replies prepared
You check and publish.
Review tracking
Rating and number of reviews every month.
Your questions, our answers
How do I get more Google reviews quickly?
Ask every customer, on the same day, with a direct link. Make the link visible everywhere. Never buy reviews.
Can I offer a gift in exchange for a Google review?
No. Google bans reviews obtained in exchange for a discount, a gift or a payment, even if the review is genuine.
Can I remove a negative Google review?
Only if it breaks Google's rules (fake review, insults, off-topic): report it. Otherwise, reply calmly.
Can I ask only happy customers for a review?
No. Google prohibits selectively asking for positive reviews or discouraging negative ones.
How many reviews do you need to rank well?
There is no official figure. The number, the rating and how regularly they come in all matter.
Sources: Google Help, policies on user-contributed content (fake engagement, conflict of interest) · Directive 2005/29/EC on unfair commercial practices, as amended by Directive (EU) 2019/2161 (consumer reviews).
General information, up to date as of October 2026. It does not replace advice from a professional.
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