One action
A single main button, repeated.
Website design · 2026 edition
Landing page: one page, one action
A landing page is the page visitors arrive on after clicking an ad, an email or a link. It has a single goal: getting one specific action. Here is its structure, concrete examples and the mistakes that drive visitors away.
- A single goal
- The structure
- Errors
Updated October 2026Rules checkedNo jargon
Landing pages in 30 seconds
In short
A landing page is a page designed for a single action: request a quote, book, sign up or buy. It repeats the message that brought the visitor, explains the benefit in one sentence, provides real proof and repeats a single button. It has little or no menu to avoid distractions. It is measured by its conversion rate: the share of visitors who take the action.
A consistent message
The same as the ad or the email.
Real proof
Genuine reviews, examples, legal guarantees.
Simple measurement
Visitors, actions, conversion rate.
The building blocks of an effective landing page
From top to bottom, in the order visitors ask themselves questions.
One landing page per goal
The structure stays the same, only the goal changes. Conversion rate examples for you to calculate yourself.
| Goal | Action requested | Example calculation |
|---|---|---|
| Quote request | Short form | 400 visits, 12 enquiries = 3% |
| Appointment booking | Choosing a slot | 250 visits, 10 appointments = 4% |
| Webinar sign-up | Name and email | 500 visits, 75 sign-ups = 15% |
| Guide download | 300 visits, 60 downloads = 20% | |
| Selling a product | Purchase | 1,000 visits, 15 sales = 1.5% |
These figures are example calculations, not averages. Conversion rate = actions divided by visits x 100. Compare your page with itself, month after month, rather than with general averages.
What drives your visitors away
Most pages that convert poorly have one of these flaws.
Several goals
Quote, newsletter, social media and shop on the same page: the visitor chooses nothing.
A message that differs from the ad
The visitor cannot find what they were promised and leaves.
A form that is too long
Every extra field reduces submissions. Ask for the minimum and fill in the rest later.
A slow page
Large images, heavy videos. Aim for fast loading on mobile over 4G.
Made-up proof
Fake reviews, fake logos, fake counters: banned and quickly spotted.
Overlooked rules
Information on the data collected and consent for non-essential cookies.
From a one-page site to a website that works for you
Choose the package that fits your business. The price is fixed in advance.
Simple Website · 1 page
A one-page website, simple and professional, to be present online.
- 1 mobile-friendly page
- Your copy and your logo
- WhatsApp button
- 1 round of changes included
- File delivered, ready to publish
Essential Website
For a small business that wants a serious website, fast.
- Up to 5 pages
- Copy written for you
- Basic SEO
- Contact form
- Publishing included
Multilingual Pro Website
To reach customers in several languages.
- 5 to 10 pages
- 2 or 3 languages
- Full SEO
- Form linked to a tracking spreadsheet
- WhatsApp button and direct contact
Website + Automations
For a website that works for you, day and night.
- Everything in the Multilingual Pro Website
- Quotes calculated and sent
- Orders recorded automatically
- Automatic invoices and reminders
Online Presence Pack
Everything you need to exist on Google, set up for you.
- Domain name in your name
- Professional email address
- Business Google account
- Your website registered with Google
Options, for every offer
- €29Domain name purchase and setup
- €49Going live on hosting
- €39Extra page with copywriting
- €59Translation, per language
- €19/monthWebsite monitoring and alerts
The website and the domain name are in your name. Simple Website: text and logo supplied by you, going live as an option. Indicative prices.
Every sign-up handled within a second
A high-performing landing page is pointless if enquiries are left waiting. Follow-up can be automatic.
Form linked to a spreadsheet
Every contact arrives with its source and date.
Instant reply
The visitor receives the guide, the confirmation or the link.
Direct booking
The visitor books a slot right after submitting.
WhatsApp button
For those who prefer to ask a question first.
Your questions, our answers
What is a landing page?
It is a page designed for a single action, where visitors land after clicking an ad, an email or a link.
What is the difference between a landing page and a website?
A website presents the whole business and offers several paths. A landing page focuses on one offer and one action, often with no menu.
What is a good conversion rate for a landing page?
It depends heavily on the goal, the price and where the visits come from. Measure your own rate and improve it through small tests, one change at a time.
How much does a landing page cost?
A single page built by a professional can cost under €100 for a simple page, and from a few hundred to over €1,000 with copywriting and custom design.
Is a landing page good for SEO?
It can rank on Google if it answers a specific search with useful content. But it is often used to receive visits from ads or emails.
Does a landing page need a legal notice?
Yes. A landing page is a page of your website: the legal notice, privacy policy and cookie settings must be accessible.
Sources: Directive 2000/31/EC on electronic commerce · Directive 2005/29/EC on unfair commercial practices · guidance on cookies from your data protection authority.
General information, up to date as of October 2026. It does not replace advice from a professional.
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