Be indexed
An AI cannot cite a page it cannot find.
Website design · 2026 edition
AI search optimisation (GEO): get cited by AI
More and more customers ask an AI their question rather than scrolling through ten links. Being cited in those answers is becoming important. The good news: the basics are the same as for Google.
- How AI cites sources
- Content that stands out
- Promises to avoid
Updated October 2026Rules checkedNo jargon
GEO in 30 seconds
In short
GEO, short for "generative engine optimisation", aims to get you cited in answers produced by AI: Google's AI Overviews and chat assistants. Google states that no special optimisation is required for its AI features: standard SEO best practice applies. In practice, you need an indexed website, clear and verifiable answers, and a business that people talk about elsewhere.
Answer clearly
One question, a short answer, then the detail.
Be verifiable
Dated figures, sources, a named author.
Be mentioned elsewhere
Reviews, directories, local press, partners.
What helps you get cited
Nobody knows the exact recipe AI tools use. These practices are in line with what search engines publish.
One page per question
"How much does it cost to lay a wooden floor?" deserves its own page, with the answer at the top.
Structured facts
Price tables, numbered steps, FAQs: easy to reuse.
An identifiable business
Name, address, trade and contact details identical everywhere.
Up-to-date content
An update date and figures for the current year.
Classic SEO and GEO
GEO extends SEO, it does not replace it.
| Point | Classic SEO | GEO |
|---|---|---|
| Goal | Being clicked in a list | Being cited in an answer |
| Technical foundation | Website crawled and indexed | The same |
| Format that works | Complete, clear page | Short answer, then detail |
| Measurement | Clicks and positions | Harder to track |
Clicks from AI answers are counted together with the others in Search Console. Tracking remains partial.
Your plan in 4 steps
For a small business, a few hours a month are enough.
From a one-page site to a website that works for you
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Simple Website · 1 page
A one-page website, simple and professional, to be present online.
- 1 mobile-friendly page
- Your copy and your logo
- WhatsApp button
- 1 round of changes included
- File delivered, ready to publish
Essential Website
For a small business that wants a serious website, fast.
- Up to 5 pages
- Copy written for you
- Basic SEO
- Contact form
- Publishing included
Multilingual Pro Website
To reach customers in several languages.
- 5 to 10 pages
- 2 or 3 languages
- Full SEO
- Form linked to a tracking spreadsheet
- WhatsApp button and direct contact
Website + Automations
For a website that works for you, day and night.
- Everything in the Multilingual Pro Website
- Quotes calculated and sent
- Orders recorded automatically
- Automatic invoices and reminders
Online Presence Pack
Everything you need to exist on Google, set up for you.
- Domain name in your name
- Professional email address
- Business Google account
- Your website registered with Google
Options, for every offer
- €29Domain name purchase and setup
- €49Going live on hosting
- €39Extra page with copywriting
- €59Translation, per language
- €19/monthWebsite monitoring and alerts
The website and the domain name are in your name. Simple Website: text and logo supplied by you, going live as an option. Indicative prices.
A website ready for Google and for AI
Our business websites are built with clear pages, a structured FAQ and consistent business data. And every visit can become an enquiry.
Answer pages
One question, one answer, one page.
Centralised enquiries
Every form in a spreadsheet.
WhatsApp in one tap
Visitors message you straight away.
Online booking
The customer books a slot.
Your questions, our answers
What is GEO?
Generative engine optimisation: making sure your website is cited in answers produced by AI.
How do I appear in Google's AI answers?
Google states that no special optimisation is required: an indexed, useful and reliable website remains the foundation.
Does GEO replace SEO?
No. AI tools rely heavily on indexed pages. Without basic SEO, there are no citations.
Can I pay to be cited by an AI?
Be wary of any offer that guarantees a citation. Nobody controls these answers.
Do I need a blog to be cited by AI?
Not necessarily a blog, but pages that clearly answer your customers' questions.
Sources: Google Search Central, "AI features and your website" and "SEO Starter Guide" (developers.google.com/search).
General information, up to date as of October 2026. It does not replace advice from a professional.
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