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Website design · 2026 edition
Create your Google Business Profile: get found near you
Your Google Business Profile is what customers see on the map, even before your website. It is free. Here is how to create it and fill it in properly.
- Create and verify
- Fill it in correctly
- Avoid suspension
Updated October 2026Rules checkedNo jargon
Your profile in 30 seconds
In short
A Google Business Profile is created for free with a Google account: real name, category, address or service area, phone, website. Google then asks you to verify that you manage the business, depending on the case by phone call, text, email, video or post. Once verified, the profile can appear on the map. The more complete and accurate it is, the more likely it is to be shown.
Verified
Verification proves that you manage the business.
Complete
Opening hours, services, real photos.
Active
Recent reviews, replies and updates.
Create your profile step by step
Allow an hour for a well-completed profile, plus the verification time.
What matters in a profile
Google ranks local results by relevance, distance and prominence.
| Item | Purpose | Update |
|---|---|---|
| Primary category | Relevance | If the business changes |
| Opening hours and bank holidays | Avoids disappointed customers | At every change |
| Real photos | Trust | A few each month |
| Reviews and replies | Prominence | Every week |
| Link to the website | Strengthens the profile | At creation |
Members of the public can suggest edits. Check your profile regularly.
The mistakes that get a profile suspended
A suspended profile disappears from the map, sometimes for several weeks.
A keyword-stuffed name
"Smith Plumbing Cheap Leeds" breaks Google's rules.
A fake address
An address where you do not really receive the public puts you at risk of suspension.
One profile per target town
Only one profile per real location.
Bought reviews
Banned by Google and penalised as an unfair commercial practice.
From a one-page site to a website that works for you
Choose the package that fits your business. The price is fixed in advance.
Simple Website · 1 page
A one-page website, simple and professional, to be present online.
- 1 mobile-friendly page
- Your copy and your logo
- WhatsApp button
- 1 round of changes included
- File delivered, ready to publish
Essential Website
For a small business that wants a serious website, fast.
- Up to 5 pages
- Copy written for you
- Basic SEO
- Contact form
- Publishing included
Multilingual Pro Website
To reach customers in several languages.
- 5 to 10 pages
- 2 or 3 languages
- Full SEO
- Form linked to a tracking spreadsheet
- WhatsApp button and direct contact
Website + Automations
For a website that works for you, day and night.
- Everything in the Multilingual Pro Website
- Quotes calculated and sent
- Orders recorded automatically
- Automatic invoices and reminders
Online Presence Pack
Everything you need to exist on Google, set up for you.
- Domain name in your name
- Professional email address
- Business Google account
- Your website registered with Google
Options, for every offer
- €29Domain name purchase and setup
- €49Going live on hosting
- €39Extra page with copywriting
- €59Translation, per language
- €19/monthWebsite monitoring and alerts
The website and the domain name are in your name. Simple Website: text and logo supplied by you, going live as an option. Indicative prices.
A profile kept up to date without you thinking about it
Our Google Business Profile management takes care of everything: up-to-date details, posts, photos, replies to reviews and a review request after every customer. Local Visibility subscription: €79/month.
Profile kept up to date
Opening hours and services always accurate.
Review request
The link goes out after every job.
Replies to reviews
Thoughtful and personalised.
Monthly tracking
Calls and directions in a spreadsheet.
Your questions, our answers
How do I create a Google Business Profile for free?
With a Google account, add your business, fill in the details and then verify the profile. It is all free.
How long does it take for my profile to appear?
After verification, usually a few days. Climbing the rankings takes several weeks.
Can I create a Google Business Profile without an address?
Yes, by hiding the address and setting a service area.
Why was my Google Business Profile suspended?
Often because of a keyword-stuffed name or an address that breaks the rules. Fix it, then request a review.
Does a Google Business Profile replace a website?
No. The profile belongs to Google and is limited. A website belongs to you and strengthens the profile.
Sources: Google Help, Business Profile (support.google.com/business), "Tips to improve your local ranking on Google" and Business Profile guidelines · Directive 2005/29/EC on unfair commercial practices, as amended by Directive (EU) 2019/2161.
General information, up to date as of October 2026. It does not replace advice from a professional.
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