The map
Your free Business Profile.
Website design · 2026 edition
Getting on Google: where to start
You type your business name and nothing comes up? Or a competitor shows up instead of you? There are four ways to be visible on Google. Here is which one to aim for first.
- The 4 ways in
- The 2-minute test
- Priorities
Updated October 2026Rules checkedNo jargon
The answer in 30 seconds
In short
To show up on Google, start by creating and verifying your free Business Profile: it is what puts you on the map. Add a website, which Google will crawl and then index, with one page per service. Paid ads give instant visibility but stop when the budget runs out. Google also shows AI-generated summaries in many countries, and they draw on indexed websites.
Free results
Your website, once indexed.
Ads
Paid, labelled as sponsored.
AI answers
Summaries that cite reliable websites.
Are you visible? The 2-minute test
In a private window, on your phone.
What to do in your situation
Each situation has its own first step.
| Situation | First step | Typical timeframe |
|---|---|---|
| Nothing shows up on Google | Create and verify your profile | A few days |
| Profile but no website | Build a website with one page per service | A few weeks |
| Website not indexed | Submit it in Google Search Console | A few days |
| Only visible for your name | Pages per service and per town, genuine reviews | Several months |
| Need customers right now | Targeted paid ads | Immediate |
General timeframes, with no guarantee: Google promises neither indexing nor ranking.
Being found or being found locally?
Showing up on Google is the foundation. Local SEO then means climbing the map rankings against nearby competitors.
Basic visibility
Verified profile, indexed website, business name easy to find.
Local visibility
Ranking in the top three for "trade + town".
Content visibility
Answering your customers' questions with useful pages.
What does not work
Paying a stranger who promises a "guaranteed top spot".
From a one-page site to a website that works for you
Choose the package that fits your business. The price is fixed in advance.
Simple Website · 1 page
A one-page website, simple and professional, to be present online.
- 1 mobile-friendly page
- Your copy and your logo
- WhatsApp button
- 1 round of changes included
- File delivered, ready to publish
Essential Website
For a small business that wants a serious website, fast.
- Up to 5 pages
- Copy written for you
- Basic SEO
- Contact form
- Publishing included
Multilingual Pro Website
To reach customers in several languages.
- 5 to 10 pages
- 2 or 3 languages
- Full SEO
- Form linked to a tracking spreadsheet
- WhatsApp button and direct contact
Website + Automations
For a website that works for you, day and night.
- Everything in the Multilingual Pro Website
- Quotes calculated and sent
- Orders recorded automatically
- Automatic invoices and reminders
Online Presence Pack
Everything you need to exist on Google, set up for you.
- Domain name in your name
- Professional email address
- Business Google account
- Your website registered with Google
Options, for every offer
- €29Domain name purchase and setup
- €49Going live on hosting
- €39Extra page with copywriting
- €59Translation, per language
- €19/monthWebsite monitoring and alerts
The website and the domain name are in your name. Simple Website: text and logo supplied by you, going live as an option. Indicative prices.
Visible, and it shows in your enquiries
Our Google Business Profile management keeps your profile up to date, posts, requests reviews and tracks calls. Local Visibility subscription: €79/month. Your website then turns visits into enquiries.
Profile kept up to date
Opening hours, services and photos kept up to date for you.
Reviews requested
After every customer, with no filtering and no incentives.
Centralised enquiries
Forms and calls in one spreadsheet.
WhatsApp connected
Customers message you in one tap.
Your questions, our answers
How do I get my business to show up on Google?
Create and verify your free Google Business Profile, then add a website with one page per service.
Why is my website not showing up on Google?
It may be new, not indexed or blocked by a setting. Type "site:" followed by your domain to check.
How much does it cost to appear on Google?
Your profile and the free results cost nothing per click. Only ads are paid.
Can anyone guarantee the top spot on Google?
No. Google states that no one can guarantee a ranking. Be wary of such promises.
How do I appear in Google's AI answers?
Google states that no special optimisation is required: an indexed, useful and reliable website remains the foundation.
Sources: Google Help, Business Profile (support.google.com/business) · Google Search Central, "SEO Starter Guide" and "AI features and your website" (developers.google.com/search).
General information, up to date as of October 2026. It does not replace advice from a professional.
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