A specific topic
One problem, one promise, one audience.
Selling and prospecting · 2026 edition
How to run a webinar: the complete method
A webinar is a live video presentation for people who have signed up. Done well, it lets you show your expertise to dozens of prospects in an hour. Poorly prepared, it drives them away. Here is the method, from the idea to following up with participants.
- The topic
- Sign-ups
- Follow-up
Updated October 2026Rules checkedNo jargon
The answer in 30 seconds
In short
Choose a specific problem your customers have and a concrete promise, then a 45 to 60 minute slot. Create a simple sign-up page, send a confirmation and reminders the day before and one hour before. On the day, deliver useful content for two thirds of the time, present your offer at the end and leave time for questions. After the live session, send the replay and follow up with each person according to whether they attended.
45 to 60 minutes
Content, offer, questions.
Reminders
Confirmation, day before, one hour before.
Follow-up
Replay and personalised follow-up.
Prepare your webinar in 6 steps
Allow two to three weeks of preparation for a first webinar, including at least ten days of promotion.
The plan for a 60-minute webinar
An example breakdown that holds attention and leaves natural room for your offer.
| Minute | Segment | Goal |
|---|---|---|
| 0 to 5 | Welcome and ground rules | Let latecomers arrive, announce the programme |
| 5 to 10 | Who I am, why this topic | Build trust, without a long speech |
| 10 to 40 | The content in 3 points | Deliver real value, with examples |
| 40 to 45 | Case study or demonstration | Make the result concrete |
| 45 to 50 | The offer | Present clearly what you offer and the price |
| 50 to 60 | Questions and answers | Address doubts, answer live |
Say from the start that an offer will be presented at the end. Transparency reassures people more than it puts them off.
What to respect and not forget
A webinar collects personal data and may be recorded. A few rules apply.
Attendee data
State why you collect email addresses, how long you keep them and how to unsubscribe.
Marketing messages
For individuals, sending marketing by email generally requires their prior consent.
Recording
Tell participants before recording, especially if their image or voice appears in the replay.
Third-party content
Images, music, clips: only use content you have the rights to.
Accessibility
Subtitles, readable slides and handouts sent afterwards: more people stay until the end.
Measurement
Record sign-ups, attendees, average viewing time, questions and sales to improve the next one.
A webinar that almost runs itself
Sign-ups, reminders, replay and follow-ups always follow the same scenario. It can run automatically for every session.
Centralised sign-ups
Every person who signs up is added to a spreadsheet, with their source.
Scheduled reminders
Confirmation, day before and one hour before, without thinking about it.
Replay sent
The link goes out automatically to everyone who signed up after the live session.
Follow-up based on attendance
A different message for those who attended and those who missed it.
Your questions, our answers
What is the ideal length for a webinar?
Between 45 and 60 minutes, including questions, suits most topics. A short 30-minute format can be enough for a demonstration.
How many people actually attend a webinar?
Only some of those who sign up attend live, which is why reminders and the replay matter. Measure your own attendance rate so you can improve.
Should a webinar be free?
To attract prospects, a free webinar is the most common choice. A paid webinar suits in-depth training or an audience that is already convinced.
Are you allowed to record a webinar?
Yes, provided you tell participants before recording. If their image or voice appears, ask for their consent before sharing the replay.
How do you get people to sign up for a webinar?
Your contact list, your social networks, partners who share the invitation and your current customers. Start promoting it at least ten days beforehand.
What should you do after a webinar?
Send the replay and the slides, thank those who attended, follow up with those who missed it and offer a conversation to those who asked questions.
Sources: General Data Protection Regulation (GDPR) · EU ePrivacy rules on direct marketing · guidance from your national data protection authority (direct marketing and image rights) · your country's rules on image rights and privacy.
General information, up to date as of October 2026. It does not replace advice from a professional.
Website creation
No website yet? Your business page from €39.90.
A clear, mobile-friendly page, built to be found and to turn your visitors into clients. The site is in your name: you pay once, it's yours.
- Mobile-friendly
- WhatsApp button
- In your name
Free quote
What if we automated all this for you?
Tell us about your project. We study it in detail, then you receive a personalised study and a clear quote in writing, within 24 business hours. No meeting, no obligation.
What happens after your request
Or by email: contact@growthsystemexperts.com