A goal
Calls, quote requests, sales or bookings.
Selling online · 2026 edition
A useful website is not judged on looks but on the number of customers it brings in. Here is how to build it in the right order, what it costs and the rules to follow.
Updated October 2026Rules checkedNo jargon
In short
To create a website, first define its goal and its visitors, then register a domain name and hosting. Write clear texts, add a visible way to get in touch, and publish the legal notice, the privacy policy and cookie management. You can do it yourself, use a ready-made platform or hire a professional.
Calls, quote requests, sales or bookings.
Short, easy to say, in your own name.
Phone, form or WhatsApp on every page.
Legal notice, privacy and cookies.
The order matters: starting with the design often wastes time.
Prices vary a lot. These rough figures help you compare quotes.
| Method | Starting budget | Who it suits |
|---|---|---|
| Yourself, ready-made platform | A few euros to a few tens of euros a month | Small budget, time available |
| Freelancer or small agency | Often from a few hundred to a few thousand euros | Professional business website |
| Custom online shop | Several thousand euros | Catalogue, payment, delivery |
| Yearly costs | Domain name, hosting, maintenance | All websites |
These are rough indicative figures. Always ask what is included: texts, photos, SEO, maintenance and ownership of the site.
The same rules apply to a small business website and to a large online shop.
Business identity, contact details and registration number, as required by EU e-commerce rules, plus any extra details your country asks for.
The GDPR requires you to explain what data your forms collect.
Non-essential cookies require consent. Make refusing as easy as accepting.
Terms of sale, right of withdrawal and consumer dispute resolution according to your country's rules. Accessibility requirements also apply to online shops, except microenterprises.
The website brings in enquiries. Automations handle them without letting anything slip.
Every enquiry gets a clear acknowledgement.
All contacts land in a single spreadsheet.
The customer picks a free slot and you are notified.
Quotes you send are followed up at the right time.
Some platforms offer a free plan, often with an unprofessional address and adverts. For a business, a domain name in your own name is strongly recommended.
From a few euros a month if you do it yourself, to a few thousand euros for a custom website. Compare what is included, not just the price.
The business name, contact details, registration number and VAT number where applicable. Some countries ask for more, such as the hosting provider's details. Add a privacy policy and cookie management.
A simple business website can be done in a few days if the texts and photos are ready. An online shop takes longer.
Submit your site to Google, write pages that answer your customers' questions and create your Business Profile. Results usually come after several weeks.
Yes, as soon as the site uses non-essential cookies, such as analytics or advertising. Without those cookies, a simple notice is enough.
Sources: Directive 2000/31/EC on electronic commerce · GDPR and cookie guidance from your data protection authority · European Accessibility Act, Directive (EU) 2019/882 · EU consumer rights rules (Your Europe, europa.eu).
General information, up to date as of October 2026. It does not replace advice from a professional.
Website creation
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