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A tappable number at the top of every page.
Website design · 2026 edition
A tradesperson's website: make the phone ring
A customer looking for a plumber, an electrician or a joiner wants three things: to know you cover their area, to see proof of your work and to reach you quickly. A good tradesperson's website answers these three points in a few seconds, on a mobile.
- Useful pages
- Information to display
- Getting found locally
Updated October 2026Rules checkedNo jargon
The tradesperson's website in 30 seconds
In short
An effective tradesperson's website often fits in 4 to 6 pages: home, services, past work, area covered, contact and legal pages. Your phone number must be visible and tappable on mobile. Show who you are, your registration number and, for building work, your insurance where it applies. Link it to your Google Business Profile to appear in searches near you.
Real proof
Before and after photos, genuine reviews.
A clear area
The towns and villages you cover, written out in full.
Compliant legal information
Identity, registration, web host, privacy.
The pages of a website that brings in jobs
There is no need for twenty pages. These six pages cover the essentials for most trades.
What your website should display
Mandatory information applies to even the smallest website. The details depend on your country. Some information also reassures your customers a great deal.
| Information | Required? | Where to show it |
|---|---|---|
| Name, or company name and legal form | Yes | Legal notice |
| Legal status (e.g. sole trader), where your country requires it | Yes | Legal notice |
| Business registration number | Yes | Legal notice |
| Web host details (required in some countries) | Yes | Legal notice |
| Person responsible for the content (required in some countries) | Yes | Legal notice |
| Privacy policy | Yes if you have a form | Dedicated page |
| Building insurance (in some countries) | Required on quotes and invoices in some countries | Also recommended on the website |
| Qualifications and accreditations | Only if genuine and up to date | About page |
Missing mandatory website information can lead to penalties, depending on your country. Check also whether your trade title is protected and requires a specific qualification where you work.
Show up when people search near you
For a tradesperson, most customers come from a local search. Your website and your Google profile work together.
Google Business Profile
Free. Same name, address and phone number as on the website, accurate categories, recent photos.
Genuine reviews
Ask for a review after every successful job. Never fake reviews: it is a misleading commercial practice.
One page per key town
Only if you have genuine local content: jobs, response times, local specifics. No copied pages.
A fast mobile website
Compressed photos, light pages. A customer in a hurry will not wait.
Trade-focused content
Explain your methods, materials and lead times. It reassures customers and helps your SEO.
Up-to-date opening hours
On the website and on your profile, including holidays and any emergency service.
From a one-page site to a website that works for you
Choose the package that fits your business. The price is fixed in advance.
Simple Website · 1 page
A one-page website, simple and professional, to be present online.
- 1 mobile-friendly page
- Your copy and your logo
- WhatsApp button
- 1 round of changes included
- File delivered, ready to publish
Essential Website
For a small business that wants a serious website, fast.
- Up to 5 pages
- Copy written for you
- Basic SEO
- Contact form
- Publishing included
Multilingual Pro Website
To reach customers in several languages.
- 5 to 10 pages
- 2 or 3 languages
- Full SEO
- Form linked to a tracking spreadsheet
- WhatsApp button and direct contact
Website + Automations
For a website that works for you, day and night.
- Everything in the Multilingual Pro Website
- Quotes calculated and sent
- Orders recorded automatically
- Automatic invoices and reminders
Online Presence Pack
Everything you need to exist on Google, set up for you.
- Domain name in your name
- Professional email address
- Business Google account
- Your website registered with Google
Options, for every offer
- €29Domain name purchase and setup
- €49Going live on hosting
- €39Extra page with copywriting
- €59Translation, per language
- €19/monthWebsite monitoring and alerts
The website and the domain name are in your name. Simple Website: text and logo supplied by you, going live as an option. Indicative prices.
Your website answers while you are on the job
You cannot pick up the phone with plaster on your hands. The website can take the enquiry for you.
Enquiries in a spreadsheet
Every form arrives with the town, the need and photos.
Acknowledgement
The customer knows their request has been received and when you will call back.
Quote prepared
The form details pre-fill your quote template.
Pre-filled WhatsApp
The customer sends you a photo of the problem in one tap.
Your questions, our answers
Does a tradesperson need a website?
It is not compulsory. But many customers check online before calling, and a website with photos of your work and reviews builds trust.
How much does a website cost for a tradesperson?
A simple page can cost under €100, and a business website with a few pages is often between €500 and €3,000. Add the domain and hosting every year.
Should builders show their insurance on their website?
In some countries, certain building insurance must appear on quotes and invoices. Showing it on your website is not always required, but it is a strong reason to trust you.
What legal information should a sole trader's website show?
Your name, address, email, phone number and registration number, plus any other details required in your country. Add a privacy policy if you have a form.
How can a tradesperson find customers online?
With a complete Google Business Profile, genuine reviews, a fast website showing your work and a simple way to get in touch.
Can you post photos of jobs done at customers' homes?
Yes, with the customer's consent, and without the address or anything that could identify them.
Sources: Directive 2000/31/EC on electronic commerce (information a business website must display) · Directive 2005/29/EC on unfair commercial practices, as amended by Directive (EU) 2019/2161 (fake consumer reviews) · your country's rules on trade qualifications and insurance.
General information, up to date as of October 2026. It does not replace advice from a professional.
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