A target client
A specific person, not "everyone".
Website design · 2026 edition
A coach's website: from first visit to booking
A coach sells trust before selling sessions. Visitors should understand within seconds who you work with, what result you help them aim for and how to book a first conversation. Here is the structure that works and the rules to follow.
- A clear offer
- Online booking
- The rules
Updated October 2026Rules checkedNo jargon
The coach's website in 30 seconds
In short
A coach's website should say clearly who it is for, what change you support, how the coaching works and how much it costs. Online booking for a first call cuts out unnecessary back and forth. Testimonials must be genuine and, in the EU, you must say whether they are checked. If you sell sessions online to consumers, provide terms of sale and the right of withdrawal.
A goal to aim for
Described in their own words, with no guaranteed promise.
A first appointment
Bookable online, with duration and format stated.
Real proof
Genuine testimonials, background, method.
The pages of a coaching website
A short, clear website beats a long, vague one. Here is the order that helps visitors decide.
Show your prices or not?
Showing a price filters enquiries and saves time. Here are the most common options.
| Option | Advantage | Drawback |
|---|---|---|
| Price per session | Clear, reassuring | Invites comparison by the hour |
| Price per programme | Highlights the goal | Needs a well-defined offer |
| "From" price | Gives a benchmark | Must stay honest |
| Price on request | Flexible for tailored work | More unqualified enquiries |
Worked example: a programme of 8 sessions at €90 comes to €720. If you are not VAT-registered, add the mention your country requires on your quotes and invoices. For consumers, show prices including VAT.
What to comply with on your website
Even where coaching is not a regulated profession, your website is still subject to consumer law.
Legal notice
Name, legal status, registration details, contact details and any other information your country requires.
Reviews and testimonials
No fake reviews. If you publish client reviews, say whether and how they are checked.
No promised results
No "guaranteed results" and no promised earnings. Describe the method and the commitment required.
Health
Coaching does not replace medical care. Avoid any medical or therapeutic wording you are not authorised to use.
Withdrawal
Online sale to a consumer: in principle 14 days in the EU. If the session starts earlier, the client must expressly request it.
The withdrawal button
In the EU, since 19 June 2026, consumers must be able to withdraw from a contract concluded online through a dedicated function on the website.
From a one-page site to a website that works for you
Choose the package that fits your business. The price is fixed in advance.
Simple Website · 1 page
A one-page website, simple and professional, to be present online.
- 1 mobile-friendly page
- Your copy and your logo
- WhatsApp button
- 1 round of changes included
- File delivered, ready to publish
Essential Website
For a small business that wants a serious website, fast.
- Up to 5 pages
- Copy written for you
- Basic SEO
- Contact form
- Publishing included
Multilingual Pro Website
To reach customers in several languages.
- 5 to 10 pages
- 2 or 3 languages
- Full SEO
- Form linked to a tracking spreadsheet
- WhatsApp button and direct contact
Website + Automations
For a website that works for you, day and night.
- Everything in the Multilingual Pro Website
- Quotes calculated and sent
- Orders recorded automatically
- Automatic invoices and reminders
Online Presence Pack
Everything you need to exist on Google, set up for you.
- Domain name in your name
- Professional email address
- Business Google account
- Your website registered with Google
Options, for every offer
- €29Domain name purchase and setup
- €49Going live on hosting
- €39Extra page with copywriting
- €59Translation, per language
- €19/monthWebsite monitoring and alerts
The website and the domain name are in your name. Simple Website: text and logo supplied by you, going live as an option. Indicative prices.
Your calendar fills itself
Less back and forth by message, more time for your sessions.
Online booking
The client picks a free slot, with no messages needed.
Automatic reminders
A reminder the day before, to cut no-shows.
Client tracking
Every booking and every session in a spreadsheet.
Pre-filled WhatsApp
For a quick question before booking.
Your questions, our answers
Does a coach need a website?
It is not compulsory, but a website presents your method, prices and testimonials better than a simple profile. It also allows online booking.
How much does a website cost for a coach?
A single page with online booking can cost under €100, and a website with several pages is often between €500 and €3,000. Add the annual domain and hosting costs.
Should you show your coaching prices on your website?
It is not always compulsory, but it is recommended. A price or a "from" price filters enquiries and reassures people.
Can you publish client testimonials?
Yes, with their consent and without changing them. If you publish reviews, say whether and how they are checked.
Does the right of withdrawal apply to online coaching?
For a consumer buying at a distance, yes, in principle 14 days in the EU. If the service starts before the period ends, the client must expressly request it.
What domain name should a coach choose?
Your name, or your name followed by your profession, short and easy to say. Avoid multiple hyphens and promises in the name.
Sources: Directive 2011/83/EU on consumer rights (withdrawal period, express request for services) · Directive (EU) 2023/2673 (online withdrawal function, applicable from 19 June 2026) · Directive 2005/29/EC on unfair commercial practices, as amended by Directive (EU) 2019/2161 (online reviews) · Directive 2000/31/EC on electronic commerce.
General information, up to date as of October 2026. It does not replace advice from a professional.
Free quote
What if we automated all this for you?
Tell us about your project. We study it in detail, then you receive a personalised study and a clear quote in writing, within 24 business hours. No meeting, no obligation.
What happens after your request
Or by email: contact@growthsystemexperts.com