The address
Platform subdomain versus your own domain name.
Website design · 2026 edition
A free website is tempting when you are starting out. But "free" rarely means "no cost". Here is what you gain, what you lose, and the three-year calculation to help you decide with confidence.
Updated October 2026Rules checkedNo jargon
In short
A free website is fine for testing an idea or a personal project. For a business, it often causes problems: an address like "your-name.platform.com", adverts or platform branding, limited features, and a website you do not really own. A paid website costs more at the start, but gives you your own domain name, a professional image and the freedom to leave. The right choice depends on your goal, not just the price.
Platform subdomain versus your own domain name.
Often present on free plans.
Being able to take your website and leave.
A professional address reassures customers.
Three common ways to get a website. Features vary from one offer to another: always check the terms.
| Criterion | Free plan | All-in-one subscription | Website bought once |
|---|---|---|---|
| Address | Platform subdomain | Your domain name | Your domain name |
| Adverts or compulsory branding | Often | Usually not | No |
| Ownership of the website | No | Limited to the subscription | Yes, if the contract says so |
| Leaving with your website | Difficult | Often difficult | Yes |
| Monthly cost | €0 | Subscription for as long as the website exists | Domain name and hosting only |
| Time spent | High if you do everything | High if you do everything | Low if a professional builds it |
This table describes the most common cases. Some offers are exceptions: read what is included and what happens if you stop.
A worked example for a business website. The subscription amounts are assumptions for the calculation, not guaranteed market prices.
€0 spent, but 15 to 30 hours of work at the start, and an unprofessional address. Your time has value.
Over 36 months: €720, and you start from scratch if you stop the subscription.
A professional mobile-friendly page, fixed price, paid once, with your text and your logo. Add the domain name and light hosting.
Up to 5 pages, text written for you, going live included. The website and the domain name are in your name.
Answer honestly. The answer often appears by the third question.
Choose the package that fits your business. The price is fixed in advance.
A one-page website, simple and professional, to be present online.
For a small business that wants a serious website, fast.
To reach customers in several languages.
For a website that works for you, day and night.
Everything you need to exist on Google, set up for you.
Options, for every offer
The website and the domain name are in your name. Simple Website: text and logo supplied by you, going live as an option. Indicative prices.
With the Website + Automations package, the website does more than exist: it handles enquiries.
Every contact is recorded, dated and sorted.
Form answers fill in a quote ready to send.
The customer books, you get notified.
A pre-filled message, in one tap.
Yes, some platforms allow it, usually with an address in their name, adverts or compulsory branding, and limited features.
It can be indexed, but you have fewer levers: a shared address, limited settings, speed you do not control. Content is still the most important factor.
Rarely. It is often the first feature kept for paid plans.
From a few tens of euros for a simple page to several hundred or thousand euros for a full website. Our offers range from the Simple Website at €39.90 to Website + Automations from €1,490.
Yes, but you often have to rebuild everything elsewhere. Also plan redirects if the old address is already known.
Yes, as soon as it is used for a business. Free or paid, the requirements are the same.
Sources: Directive 2000/31/EC on electronic commerce (information a business website must display) · terms of website plans checked in October 2026 (general cases, to be checked offer by offer).
General information, up to date as of October 2026. It does not replace advice from a professional.
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