The build
From €1,000 to over €10,000 depending on the catalogue.
Website design · 2026 edition
Ecommerce website cost: the full budget
The cost of an online shop does not stop at the build quote. You also need to budget for monthly fees, fees on every payment, photos, delivery and legal compliance. Here are the 2026 price ranges and a sample budget for the first year.
- The build cost
- Recurring costs
- 2026 requirements
Updated October 2026Rules checkedNo jargon
Online shop cost in 30 seconds
In short
An online shop built by a professional usually starts at around €1,000 to €5,000 for a simple catalogue, and often goes beyond €5,000 to €10,000 when custom built. On top of that come hosting or a subscription, payment fees on every sale, shipping costs and maintenance. In the EU, since 19 June 2026, an online withdrawal function has been mandatory for sales to consumers.
Monthly costs
Hosting or subscription, add-ons, maintenance.
Payment fees
A percentage, and sometimes a fixed fee, on every payment.
Compliance
Terms of sale, withdrawal, dispute resolution, personal data.
Sample budget for the first year
A worked example for a small shop with 50 products, built by a professional. The amounts are a guide only, to adjust to your own quotes.
| Item | Example amount | Note |
|---|---|---|
| Building the shop | €2,500 | Design, product pages, payment, delivery |
| Product photos | €300 to €1,000 | Or do them yourself, carefully |
| Writing product descriptions | Included or €10 to €30 per product | Original text, not copied |
| Domain and hosting | €100 to €400 per year | Depending on the solution chosen |
| Maintenance and backups | €300 to €1,000 per year | Updates, security |
| Payment fees | About 1.5% to 3% of sales | Depending on the provider and the card |
| Legal pages and terms of sale | Included or to be checked | Ideally by a legal professional |
Example: €30,000 in sales with a 2% fee means €600 in payment fees over the year. Add up the build and annual costs to compare offers over three years, not just the first quote.
What the law requires of an online shop in 2026
Selling online to consumers comes with specific requirements. Forgetting them can be costly. The points below are EU rules: check how your country applies them.
Terms of sale
Required when selling to consumers: prices including VAT, delivery, payment, withdrawal, guarantees, disputes.
The 14-day withdrawal period
In principle 14 days from receipt of the goods, with the model withdrawal form.
The withdrawal button
Since 19 June 2026, a dedicated function, available throughout the withdrawal period.
Consumer dispute resolution
In some countries, you must show the details of a consumer mediation or dispute resolution body. Check the rules in your country.
Accessibility
Since 28 June 2025, online shops must be accessible, except microenterprises providing services.
VAT in the European Union
Above €10,000 of distance sales to other EU countries, the VAT of the customer's country generally applies.
Cut costs without cutting sales
What makes a shop sell is not always what costs the most.
From a one-page site to a website that works for you
Choose the package that fits your business. The price is fixed in advance.
Simple Website · 1 page
A one-page website, simple and professional, to be present online.
- 1 mobile-friendly page
- Your copy and your logo
- WhatsApp button
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Essential Website
For a small business that wants a serious website, fast.
- Up to 5 pages
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- Contact form
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Multilingual Pro Website
To reach customers in several languages.
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Online Presence Pack
Everything you need to exist on Google, set up for you.
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Options, for every offer
- €29Domain name purchase and setup
- €49Going live on hosting
- €39Extra page with copywriting
- €59Translation, per language
- €19/monthWebsite monitoring and alerts
The website and the domain name are in your name. Simple Website: text and logo supplied by you, going live as an option. Indicative prices.
A shop that handles the repetitive tasks
Every order triggers actions the website can do for you.
Orders in a spreadsheet
Every sale arrives sorted, with status and tracking.
Automatic invoices
A compliant invoice sent with every order.
Customer messages
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Pre-filled WhatsApp
For questions before buying, in one tap.
Your questions, our answers
How much does an ecommerce website cost in 2026?
Usually €1,000 to €5,000 for a simple shop built by a professional, and often over €5,000 to €10,000 for a custom shop. Add monthly fees and payment fees.
How much does an online shop cost per month?
Depending on the solution, from a few tens to a few hundred euros a month, excluding payment fees. Paid add-ons quickly add up.
What fees apply to online payments?
Often a percentage of the amount, sometimes with a small fixed fee per transaction. Compare the rates for European and non-European cards.
Is a withdrawal button mandatory?
Yes, in the EU since 19 June 2026 for contracts concluded online with consumers. It must be clearly labelled and available throughout the withdrawal period.
Does my online shop have to be accessible to people with disabilities?
In the EU, since 28 June 2025, e-commerce services must be. Microenterprises providing services, with fewer than 10 people and no more than €2 million in turnover or balance sheet total, are exempt.
Can you create an online shop for free?
Some solutions offer a free starter plan, with higher fees or limits. Work out the total cost over a year before choosing.
Sources: Directive 2011/83/EU on consumer rights (withdrawal period, model form) · Directive (EU) 2023/2673 (online withdrawal function, applicable from 19 June 2026) · Directive (EU) 2019/882 (European Accessibility Act) · EU VAT rules on distance sales and the One Stop Shop (kvk.nl).
General information, up to date as of October 2026. It does not replace advice from a professional.
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